伯珍系列产品

Liquor, as for many Chinese, bears the meaning of inheriting and developing Chinese liquor culture in addition to its taste and texture. This series, taking Chinese liquor culture and classic architecture art as cores, aim to arouse people's recognition of them, and lead the national culture to the world by virtue of the liquor bottle.

The design team incorporates modern aesthetics and classic column architecture into the body, and adorns the bottle with fluent vertical textures which express the elegance, majesty, fashion and simplicity of traditional Chinese architecture. The texture also helps users unscrew the caps. Moreover, the script on the middle of the bottle, with a powerful and structured touch, is laid out as the traditional Chinese calligraphy, adhering to the product's aesthetics of calmness and simplicity. However, there is still some blank space on the bottle that, besides rendering it more layers, piques users' interest in exploring the product.

The design team selects the mineral pigments in the traditional Chinese painting, namely malachite green, ochre brown and obsidian black as main colors of the bottle and its outer packaging to match the years of brewing for intuitive differentiation. While the three varied box-shaped structures better help users experience the indispensable sacredness of Chinese liquor culture during opening and correspond with the spiritual pursuit of high-end liquor consumers. The bottleneck is adorned by four auspicious clouds, representing spring, summer, autumn and winter respectively. The design stands for the craftsmanship of adhering to nature and four seasons in brewing, and extends their best wishes to people by the connotation of auspicious clouds.

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